Prepare a product feed for Perplexity

Perplexity shows product cards in its AI shopping answers. The Perplexity profile writes a Google Shopping style file, RSS 2.0 with the g: namespace and Google’s availability values, which is the format merchant guides describe for Perplexity. Unlike Google or Pinterest, Perplexity has no public page where you paste a feed URL yourself.

Before you start

• Barcodes on your products. Merchant guides agree that Perplexity matches products by GTIN, so items without a barcode are hard to match (unverified).
• A vendor (brand) on every product.
• A contact at Perplexity, through its Merchant Program signup if it is open, or through a partner platform (unverified).

1. Create the feed in Buinbu

1. Open Export and choose Create feed.
2. On Feed templates pick Perplexity (search for it, or Show all channels and Create).
3. Under Feed name and market pick the Market (country) and keep Currency on that market’s currency. If the market’s currency differs from the one the channel needs, the run fails with Currency mismatch and the file is not updated.
4. Under Product selection keep Leave gift cards out on and leave out-of-stock products in.
5. Under Filters tick any saved filters, set the Refresh frequency (plans) and choose Create feed.

2. Copy the feed URL

On the feed page, under Feed URL, choose Copy URL. The URL never changes, needs no login and serves the file to any crawler.

3. Give the URL to Perplexity

When Perplexity or a partner asks for your product feed, give them this URL and say it is a Google Shopping XML file (unverified: some merchant guides describe a dashboard where the URL is entered, others an upload over SFTP; Perplexity does not document either). If they ask for a file instead of a URL, download it from the URL; it is the same file the channel would fetch.

4. Check that it is fetched

When Perplexity’s crawler downloads the file, the feed page in Buinbu reads “Last fetched: … · Perplexity”. Until then it reads “No channel has fetched this URL yet.”

How fields map

Attribute	Shopify source	Notes
g:id	Variant SKU, else shopify_ plus the variant ID	Up to 50 characters
g:title	Product title plus variant name	Up to 150 characters
g:description	Product description as plain text	Up to 5,000; the title when empty
g:link	Online Store URL with the variant parameter
g:image_link, g:additional_image_link	Variant image, then other product images	Up to 10 additional
g:price, g:sale_price	Variant price in the feed’s market; compare-at price as g:price when higher	449.00 TRY
g:availability	Inventory and “continue selling when out of stock”	in_stock, out_of_stock, backorder, preorder
g:brand	Vendor	Missing brands are reported as a warning
g:gtin, g:mpn, g:identifier_exists	Valid barcode; SKU when there is no barcode; no when neither	GTIN is the main matching key
g:item_group_id, g:condition	Product ID, new
g:product_type	Shopify product category, else product type
g:google_product_category, g:custom_label_0 to 4	Field templates	Not written without a template
g:color, g:size, g:shipping_weight	Colour and size options, variant weight

The limits are Google’s because Perplexity publishes none; if Perplexity gives you different limits, write to support@buinbu.com.

Common problems

Symptom	Cause	Fix
Products not matched	No valid barcode, so no g:gtin	Add barcodes in Shopify; Invalid barcode and No barcode (GTIN) on the feed page point to them
Items missing from the file	Left out as Not published on the online store, No image or Missing or zero price	See Issues in the last run on the feed page
No “Last fetched” line	Perplexity has not fetched the URL	Confirm with your Perplexity contact that the URL was added

More cases: Feed rejected or products flagged.