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Set up a feed for Cimri

Create a Cimri feed in Buinbu (Google format, TRY, VAT-inclusive, .xml URL), register your store and hand the URL to your Cimri account manager.

Channel guide Requires the free plan or higher Verified: October 2026 · v0.1 Draft

Draft: written from the product plan before launch. Screenshots are added when the app is released and the steps are re-verified.

Cimri is a Turkish price-comparison site. Its official feed specification is the Google Merchant RSS 2.0 format with three rules on top: prices in TRY including VAT, a file URL ending in .xml, and the standard RSS elements title, description and link without the g: prefix. The Cimri profile writes exactly that.

Before you start

  • A Cimri store application: fill the store registration form on cimri.com; the feed URL field there is optional. After document review you get access to the Cimri panel and an account manager.
  • Products with a price; Cimri rejects zero prices. An empty description is replaced with the product title, but a real description works better.
  • Prices including VAT. Buinbu sends your Shopify prices as they are; if you enter prices without VAT, add a VAT price rule (step 1).

1. Create the feed in Buinbu

  1. Open Export, choose Create feed and pick Cimri on Feed templates.
  2. Under Feed name and market pick the Türkiye market (TR) under Market (country). Currency is locked: “Cimri only accepts TRY”. Prices in any other currency make the run fail with Currency mismatch.
  3. Keep Leave gift cards out on and leave out-of-stock products in.
  4. If your Shopify prices exclude VAT, create a filter under Filters with the price rule Add VAT (%) (20 for most products) and tick it under Filters on the feed (Filters, price rules and stock).
  5. Set the Refresh frequency and choose Create feed.

2. Copy the feed URL

On the feed page, under Feed URL, choose Copy URL. The URL ends with .xml, which Cimri requires.

3. Hand the URL to Cimri

Cimri has no self-service feed upload. Send the URL once to your account manager through the Cimri panel or e-mail; they register it on your store. The URL never changes, even when you edit the feed’s settings.

4. Wait for the first fetch and review

Cimri pulls the file on its own schedule; the official recommendation is at least daily. After approval your products appear on Cimri; mismatches show up as products missing from your store page on Cimri or listed under the wrong category. In Buinbu the feed page reads “Last fetched: … · Cimri” once Cimri’s crawler has downloaded the file.

How fields map

Cimri fieldShopify sourceNotes
g:idVariant SKU, else shopify_ plus the variant IDUp to 50 characters, unique per item
titleProduct title plus variant nameWithout g: prefix, as in Cimri’s official example; up to 150 characters
descriptionProduct description, plain textWithout prefix; the title when empty
linkOnline Store URL with the variant parameterWithout prefix
g:image_linkVariant image, else the first product imagePublic, .jpeg or .png
g:additional_image_linkOther product imagesUp to 8
g:priceVariant price, TRY199.99 TRY; VAT-inclusive as entered in Shopify, or after your VAT rule
g:sale_pricePrice when a compare-at price existsThe compare-at price becomes g:price
g:availabilityInventoryin stock, out of stock, preorder (products tagged preorder); backorder is written as in stock
g:conditionnew
g:brandVendorStrongly affects grouping with other sellers
g:gtin, g:mpnValid barcode; SKU when there is no valid barcodeGTIN plus brand decides the product card match
g:product_typeShopify product category, else product typeYour own category path, Category > Subcategory
g:google_product_categoryGoogle product category field templateGoogle taxonomy; not written without a template

Fields outside Cimri’s official document, such as g:item_group_id, g:color, g:size and g:shipping_weight, are written for compatibility; whether Cimri reads them is unverified.

Common problems

Symptom on CimriCauseFix
Product not listedPrice zero or missing (left out as Missing or zero price)Fill the price in Shopify; check Issues in the last run
Price looks too lowPrices sent without VATAdd the Add VAT (%) price rule in a filter on the feed
Wrong categoryCategory path could not be matched to Cimri’s treeChoose a Shopify product category, or write a full path with a Product type / category field template; add a Google product category template
Image missingImage URL not public or not jpeg/pngReplace the image in Shopify
Product disappearedOut of stockProducts with out of stock are usually set passive; they return when stock is back

More cases: Feed rejected or products flagged.

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